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CLARE D'ANDREA & JOHNNY COOKE
FREELANCE SENIOR CREATIVES | CREATIVE DIRECTORS
GUINNESS SMOOTH
We launched the first ever pan-African launch campaign for Guinness Smooth, a lighter, smoother twist on the classic stout, created to bring younger drinkers and more women into the Guinness world.
Rolling out across five markets (and now across the wider pan-African region), we shaped the brand and campaign from the ground up positioning Smooth as the perfect pick for laid back catch ups. From a bold new brand world and flowing ribbon visuals to TV, OOH, in-bar sampling and sleek POS