SHOW YOUR HEART
A campaign platform for UEFA Women’s EURO 2022 – built to turn elite women’s football into a shared emotional event.
Show Your Heart invited players, fans and new audiences to bring their passion, pride and belief to the tournament. The work stretched across film, social, ticketing, OOH, player stories, fan engagement and matchday content – giving UEFA a simple, flexible rallying cry in the build-up to a record-breaking tournament.
The tournament went on to deliver 574,875 total match attendance, 87,192 fans at the Wembley final, 453m social interactions and 365m projected global live viewers.
FILM, SOCIAL, OOH, TICKETING, FAN ENGAGEMENT
