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CLARE D'ANDREA & JOHNNY COOKE
FREELANCE SENIOR CREATIVES | CREATIVE DIRECTORS
AMEX CASHBACK INTEGRATED CAMPAIGN
The Amex Platinum Cashback card rewards you with cash back whatever you spend your money on. It just appears back in your bank account, simple as that. So we crafted our creative to reflect this effortless flexibility with bold and fun art direction, and punchy, playful copy. Our resulting work has pushed the brand forward into new Creative territory, running nationwide in OOH, print, digital and radio.